#GivingTuesdayNow Packages

This May 5, the nonprofit industry will come together to harness the power of global giving we see each Giving Tuesday — this time putting that energy into getting organizations back on their feet following the COVID-19 crisis and coming together as communities doing good in the world. 

Here at Media Cause, we’re ready to support you with the tools you need to successfully execute a seamless rapid response campaign to either collect much-needed funds for your organization or channel the energy of new supporters into collective action.

#GivingTuesdayNow
Packages

PACKAGE 1
 
#GivingTuesdayNow
 Strategy Support

Consider this package your injection of brainpower and creativity to support your superhero team. 

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PACKAGE 2
 
#GivingTuesdayNow
 Campaign Kit

If your first response to hearing about #GivingTuesdayNow was “what a great idea… how are we going to get something ready in time?,” we’ve got you covered.

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PACKAGE 3 
 
#GivingTuesdayNow
 A La Carte

Do you feel like you’re nearly set in your abilities to get your campaign off the ground, but need help in just a couple of key areas to take it over the top?

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PACKAGE 1 
#GivingTuesdayNow Strategy Support

Do you feel like you’re nearly set in your abilities to get your campaign off the ground, but need help in just a couple of key areas to take it over the top? Mix and match from the list below.

• Email Copywriting: Expert copywriting for three (3) campaign emails that your team will deploy around the moment, with call to action centered around your goals for the day. Copy to include: two subject line options, preheader text, and body copy (up to 300 words). Delivered in a Google document.

Cost: $2,000

• Email Template Development: Creation of your emails in your email platform (MailChimp, Constant Contact, or similar WYSIWYG tools only), loaded up and ready for you to hit, “Send.”

Cost: $1,000 

• Email Series Development + Execution: Includes copywriting for 3 emails, template development (MailChimp, Constant Contact, or similar WYSIWYG tool, only), 2 rounds of revisions, tracking, monitoring, and reporting.

Cost: $4,000

• Social Media: Five (5) social media posts for your brand. Includes copy and #GivingTuesdayNow images for each deployment. One default social channel will be selected by your team (choose between IG, TW, FB, or LinkedIn).

Cost: $750

• AdGrant/Paid Search: Recommendations for #GivingTuesdayNow to ensure you engage qualified traffic searching via Google and Bing. Includes keyword research, ad copy for four two search ads (two for your brand campaigns and two for your non-brand campaigns) and landing page copy recommendations to ensure high quality score.

Cost: $500

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PACKAGE 3 
#GivingTuesdayNow A La Carte

Consider this package your injection of brainpower and creativity to support your superhero team. We’ll come alongside you to support creative concepting and thematic planning. This package is meant for organizations that already have capacity to do the executional work but could use some extra pep in their step for creative planning and consensus building to create a powerful moment of action.

Includes:

• A 30-minute phone call with the project/campaign manager from your internal team to help us understand your brand guidelines and past campaign results, as well as current needs/goals, so we’re set up to provide you with actionable ideas during our later brainstorm. We’ll come armed with questions meant to quickly get us up to speed.

• A 90-minute virtual brainstorm led by the Media Cause team so that all members of your core internal team can participate. We’ll provide an agenda in advance and lead you through a guided exercise meant to get the entire team’s creativity flowing. Output will be complete meeting notes.

• A 60-minute virtual follow-up session with the decision-making members of your core team (no more than 5 team members). This session, by comparison to our brainstorming session, will be focused on helping you come to consensus and drill down on the best campaign direction from our brainstorm session. While no idea is a bad one in session #1, session #2’s output is an agreed-upon creative concept.

• A summary write-up provided by our creative team that illustrates in writing the core foundation of the campaign direction. If requested, we can also provide a mood board for an additional fee.

Cost: $1,500

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PACKAGE 2 
#GivingTuesdayNow Campaign Kit

If your first response to hearing about #GivingTuesdayNow was “what a great idea… how are we going to get something ready in time?,” we’ve got you covered. This package is meant to provide you with a complete campaign kit that your internal team can easily deploy on the big day.

Includes:

• A 60-minute alignment session to understand your core goals and campaign ideas/directions for the day of action.

• Copywriting for (3) campaign emails that your team will deploy around the moment, with call to actions centered around your goals for the day. Copy to include: two subject line options, preheader text, and body copy (up to 300 words). Delivered in a Google document.

• Five (5) social media posts for your brand. Includes copy and #GivingTuesdayNow image for each deployment. One default social channel will be selected by your team (choose between IG, TW, FB, or LinkedIn).

• AdGrant/paid search recommendations for #GivingTuesdayNow to ensure you engage qualified traffic searching via Google and Bing. Includes keyword research, ad copy for four search ads (two for your brand campaigns and two for your non-brand campaigns) and landing page copy recommendations to ensure high quality score.

Cost: $6,000

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